When people think of moving across Canada, one of the first questions they ask is: “What’s the cost of living like?”

If you’ve been considering a move to Saint John, New Brunswick, you may have already heard that the region offers some of the most affordable housing in the country. But the cost of living goes beyond real estate; it includes groceries, transportation, healthcare, utilities, and lifestyle choices.

This guide compares Saint John’s cost of living to major Canadian cities in 2025, helping you understand what life (and your budget) could look like if you relocate here.

1. Housing Costs: Saint John vs. The Rest of Canada

Housing is usually the biggest factor when comparing cities.

• Saint John continues to offer some of the most affordable real estate in Canada. In 2025, the average home price in Saint John hovers around $350,000, depending on location and size.

• Compare that to:

  • Toronto: ~$1M average

  • Vancouver: ~$1.2M average

  • Calgary: ~$700,000 average

  • Halifax: ~$580,000 average

👉 A home in Saint John can cost three to four times less than in major metropolitan markets.

For renters, the difference is just as striking:

• Saint John: 1-bedroom ~$1,200/month

• Toronto: 1-bedroom ~$2,400/month

• Vancouver: 1-bedroom ~$2,300/month

• Calgary: 1-bedroom ~$1,700/month

• Halifax: 1-bedroom ~$1,800/month

Takeaway: Housing affordability is Saint John’s biggest advantage. Buyers can often enter the market here for what amounts to a down payment in larger cities.

2. Utilities & Internet

Utilities in Saint John are generally slightly lower than the national average, especially with widespread adoption of heat pumps for efficiency.

• Saint John: ~$220/month for electricity, heating, cooling, water, and garbage

• Toronto/Vancouver: ~$250–$300/month

• Calgary: ~$250/month

• Halifax: ~$240/month

Internet services are similar across Canada, averaging $90–$120/month, with Saint John sitting on the lower end.

Takeaway: Utility savings aren’t as dramatic as housing, but every bit adds up, especially in New Brunswick’s four-season climate.

3. Transportation Costs

Transportation can vary widely depending on lifestyle.

• Public Transit: Saint John Transit is affordable, but not as extensive as Toronto’s TTC or Vancouver’s SkyTrain.

  • Monthly pass in Saint John: ~$85

  • Toronto: ~$156

  • Vancouver: ~$120–$150

  • Calgary: ~$115

  • Halifax: ~$82

• Car Ownership: Many Saint John residents rely on cars since public transit is limited. Gas prices in New Brunswick are typically lower than in Vancouver and Toronto, closer to Alberta levels. Insurance is also more affordable.

• Parking: Huge savings in Saint John. Uptown parking passes average $150/month, compared to $250–$400 in Toronto or Vancouver.

Takeaway: If you drive, Saint John is cost-effective. If you rely heavily on transit, bigger cities may provide more convenience but at a bit higher price.

4. Groceries & Dining

Groceries across Canada are affected by inflation and shipping costs. Saint John is similar to other cities in central Canada because many goods are imported but a lower rate than in Vancouver.

• Monthly grocery bill for a family of four:

  • Saint John: ~$1,100

  • Toronto: ~$1,200

  • Vancouver: ~$1,250

  • Calgary: ~$1,100

  • Halifax: ~$1,150

Dining out:

• Saint John: Casual meal ~$18–$20, mid-range dinner for two ~$70

• Toronto/Vancouver: Casual meal ~$25–$28, mid-range dinner for two ~$100+

• Calgary: ~$22 casual, ~$80 dinner

• Halifax: ~$20 casual, ~$75 dinner

Takeaway: Saint John’s grocery costs are similar to those in big cities, but dining out is cheaper, making it easier to enjoy restaurants without straining the budget.

5. Healthcare & Childcare

• Healthcare: New Brunswick follows the Canadian standard of publicly funded healthcare. Prescription drugs, dental, and vision are extra (often through private insurance). Costs are consistent across provinces.

• Childcare: This is where New Brunswick shines.

  • Average daycare in Saint John: ~$850/month

  • Toronto: ~$1,600–$2,000/month

  • Vancouver: ~$1,400–$1,800/month

  • Calgary: ~$1,200/month

  • Halifax: ~$1,000–$1,200/month

Takeaway: Families relocating to Saint John often save annually on childcare alone. With an introduction of afforable daycare as well as government assisted dental care, people moving to New Brunswick are able to gain these benefits if needed. 

6. Entertainment & Lifestyle

Saint John offers a slower-paced, coastal lifestyle with a strong sense of community.

• Gym Membership: ~$60/month in Saint John vs. $80–$100 in Toronto/Vancouver.

• Theatre Tickets: Local shows ~$25–$40, compared to $100+ for major productions in Toronto.

• Sports & Recreation: Access to Fundy trails, beaches, and hiking is free or low-cost compared to big city attractions.

Takeaway: While entertainment options may be smaller in scale, they are more affordable and family-friendly.

7. Taxes & Insurance

• Property Taxes: Saint John’s rates are high, but depend on the municipality; living outside of the city in the suburbs will lower your tax bill on average. Property tax bills are usually much lower than in Toronto or Vancouver because of the lower home values.

• Car Insurance: New Brunswick averages $1,000/year, compared to Ontario (~$1,700) and B.C. (~$1,800).

Takeaway: Lower insurance and property taxes further reduce living costs in Saint John.

8. Quality of Life Trade-Offs

Cost of living isn’t just about dollars; it’s about lifestyle.

• Saint John offers:

  • Affordable housing

  • Oceanfront access and outdoor recreation

  • Smaller community feel

  • Less congestion and commute times

• Bigger cities offer:

  • Broader job markets

  • Extensive public transit

  • More nightlife, restaurants, and cultural diversity

The decision often comes down to priorities: affordability and lifestyle balance in Saint John vs. career and cultural opportunities in larger cities.

The cost of living in Saint John, NB, is significantly lower than in Toronto, Vancouver, Calgary, or Halifax, especially when it comes to housing, childcare, and daily lifestyle expenses.

If you’re relocating, Saint John offers a rare opportunity: you can enjoy homeownership, ocean views, and a slower pace of life without the financial strain of Canada’s major urban markets.

👉 Thinking about moving to Saint John? Reach out to learn about neighbourhoods, schools, and what life is really like here on the East Coast.

One of the first questions anyone asks when moving to a new city is: “Which neighborhood should I live in?”

If you’re considering a move to Saint John, New Brunswick, you’ve probably already discovered how affordable the real estate market is compared to the rest of Canada. But affordability is just one factor. Choosing the right neighbourhood also comes down to your lifestyle:

• Families want safety, good schools, and parks.

• Retirees often look for peace, accessibility, and a strong sense of community.

• Young professionals may want walkability, trendy spots, and proximity to downtown.

In this guide, we’ll explore the best neighbourhoods in Saint John for families, retirees, and young professionals — helping you picture life in Canada’s historic port city.

1. Understanding Saint John’s Layout

Before diving into neighbourhoods, it helps to understand the city’s structure. Saint John sits on the Bay of Fundy, famous for the world’s highest tides. The city is made up of diverse districts, each with its own character:

• Uptown – The historic downtown core with restaurants, shops, and heritage architecture.

• West Side – A mix of established neighbourhoods and newer developments, close to the beach and highway access.

• East Side – Known for shopping, family-friendly subdivisions, and schools.

• North End – A blend of up-and-coming areas and established communities.

• Outlying Suburbs – Quispamsis, Rothesay, Grand Bay-Westfield, and Hampton, which offer a more suburban lifestyle.

With that context, let’s dive into the best places to live in Saint John depending on your stage of life.

2. Best Neighbourhoods for Families

Families moving to Saint John often prioritize affordable homes, safe streets, quality schools, and easy access to parks and activities. Here are some top picks:

East Saint John (Forest Hills & Lakewood Heights)

• Why families love it:

  • Access to great schools such as Lakewood Heights and Forest Hills School.

  • Spacious homes with yards for kids to play.

  • Close to malls, grocery stores, and sports facilities.

• Lifestyle vibe: Suburban with everything families need within a short drive.

Millidgeville

• Why families love it:

  • Close to UNB Saint John campus and Saint John Regional Hospital.

  • Excellent mix of waterfront properties, townhouses, and family homes.

  • Parks, yacht clubs, and easy access to nature.

• Lifestyle vibe: Upscale, family-friendly, with a mix of professionals and established residents.

Quispamsis & Rothesay (Suburbs)

• Why families love it:

  • Highly ranked schools, including Rothesay High and Quispamsis Middle.

  • Strong sense of community with family-oriented events and recreation.

  • Access to the Kennebecasis River for boating, swimming, and skating in winter.

• Lifestyle vibe: Safe, suburban, and ideal for families looking for more space.

Family Takeaway: Families moving from larger Canadian cities are often shocked at the size of homes they can afford in these neighbourhoods, plus the community feel is a major draw.

3. Best Neighbourhoods for Retirees

Retirees moving to Saint John often want peace, convenience, healthcare access, and a slower pace of life. These neighbourhoods stand out:

West Saint John (Greendale & Fundy Heights)

• Why retirees love it:

  • Affordable single-level homes and bungalows.

  • Proximity to Irving Nature Park and Bay of Fundy beaches.

  • Short drive to uptown for shopping and services.

• Lifestyle vibe: Relaxed coastal living with easy access to nature.

Grand Bay-Westfield

• Why retirees love it:

  • Quiet suburban community along the Saint John River.

  • Mix of single-family homes and condos.

  • Community feel with farmers’ markets, local shops, and a slower pace.

• Lifestyle vibe: Perfect for retirees looking for space, safety, and charm without being too far from the city.

Uptown (Heritage Condos & Apartments)

• Why retirees love it:

  • Low-maintenance condos with character in restored heritage buildings.

  • Walkable access to restaurants, arts, and healthcare.

  • Strong sense of community among condo residents.

• Lifestyle vibe: Vibrant but relaxed — perfect for retirees who want activity without the hassle of a house.

Retiree Takeaway: Many retirees choose Saint John for its affordability and healthcare access, while still enjoying coastal scenery and a welcoming community.

4. Best Neighbourhoods for Young Professionals

Young professionals often look for walkability, nightlife, trendy areas, and affordable housing. Saint John offers several great options:

Uptown (Core)

• Why young professionals love it:

  • Walkable to offices, shops, pubs, and restaurants.

  • Beautiful historic buildings converted into lofts and condos.

  • Thriving arts and cultural scene.

• Lifestyle vibe: Lively, social, and convenient — like a small-scale Halifax or Montreal.

Millidgeville (Urban-Suburban Mix)

• Why young professionals love it:

  • Close to the hospital, university, and tech companies.

  • Modern townhouses and condos are available.

  • Quick access to kayaking, boating, and outdoor fitness.

• Lifestyle vibe: Professional and active, with a mix of students, healthcare workers, and young families.

North End (Crescent Valley & Portland Place)

• Why young professionals love it:

  • Up-and-coming neighbourhoods with more affordable housing.

  • Community initiatives and growing local businesses.

  • Close to Uptown without the higher price tag.

• Lifestyle vibe: Trendy, evolving, and budget-friendly.

Young Professional Takeaway: Uptown is the clear hotspot, but Millidgeville offers a balance of modern living with access to both work and play.

5. Comparing Neighbourhoods at a Glance

Here’s a quick breakdown for clarity:

6. Real Estate Prices by Area (2025 Snapshot)

• Uptown condos: ~$220,000–$350,000

• Millidgeville houses: ~$400,000–$600,000

• East Saint John family homes: ~$280,000–$350,000

• West Side bungalows: ~$250,000–$320,000

• Quispamsis/Rothesay: ~$400,000–$650,000

• Grand Bay-Westfield: ~$300,000–$450,000

👉 Compared to Toronto or Vancouver, where condos alone average $700,000–$1M, Saint John’s affordability is undeniable.

7. Lifestyle Considerations Beyond Price

When choosing a neighbourhood, think about:

• Commute Times: Most Saint John commutes are under 20 minutes, even from the suburbs.

• Healthcare Access: Living near Saint John Regional Hospital (Millidgeville/Uptown) is a plus for retirees.

• Outdoor Lifestyle: Love the ocean? Consider West Saint John. Prefer river life? Quispamsis or Grand Bay.

• Community Vibe: Uptown for arts and culture, suburbs for family events, West Side for coastal peace.

Saint John offers a neighbourhood for every stage of life — whether you’re raising a family, enjoying retirement, or starting your professional journey.

• Families will thrive in East Saint John, Millidgeville, and the suburbs of Quispamsis and Rothesay.

• Retirees will love the West Side, Grand Bay-Westfield, or Uptown’s walkable condos.

• Young professionals will feel right at home in Uptown, Millidgeville, or the growing North End.

With its affordable housing, coastal beauty, and welcoming community, Saint John is a city where you don’t have to sacrifice lifestyle for affordability.

👉 Thinking of moving here? Reach out today to explore which neighbourhood fits your lifestyle best.

Selling your home in Saint John, Rothesay, Quispamsis, or Grand Bay-Westfield is one of the biggest financial transactions you’ll make. While it’s exciting to move on to a new chapter, the process can also be overwhelming. Many sellers unknowingly make mistakes that cost them both time and money.

If you’re preparing to put your home on the market, this guide will help you avoid the top 10 mistakes sellers make in Saint John real estate, and how to ensure your sale goes smoothly.

1. Overpricing Your Home

It’s tempting to list your home for the highest possible price, but overpricing can backfire. In Saint John’s market, overpriced homes often sit unsold, forcing sellers to drop the price later, which can make buyers suspicious.

Tip: Work with a local REALTOR® who can provide a Comparative Market Analysis (CMA) to set a competitive, realistic price from the start. Remember, the list price isn’t what your home is valued at; it’s a strategy.

2. Neglecting Curb Appeal

First impressions matter. If buyers aren’t impressed when they pull up to your property, they may not even want to see the inside.

Fix: Invest in landscaping, fresh paint for the front door, and clean exterior details. A tidy, welcoming exterior signals that your home has been well cared for.

3. Skipping Home Repairs

Small issues like leaky faucets, squeaky doors, or chipped paint can make buyers think your home hasn’t been maintained. These problems can also show up during inspections, potentially delaying or derailing the sale.

Fix: Tackle minor repairs before listing. A well-maintained home reassures buyers and keeps negotiations smoother.

4. Poor Staging or No Staging at All

A cluttered, dark, or overly personalized home can make it hard for buyers to imagine themselves living there. Staging highlights your home’s strengths and minimizes its weaknesses.

Fix: Declutter, depersonalize, and consider professional staging or at least strategic furniture placement. Neutral tones and bright lighting work best in Saint John homes.

5. Using Low-Quality Photos

Most buyers in Saint John begin their search online. If your listing photos are dark, blurry, or poorly framed, your home may not even make their “must-see” list.

Fix: High-quality photos can dramatically increase your home’s online appeal and show off its best features.

6. Being Unprepared for Showings

Last-minute showings are common in today’s market. If your home isn’t clean or ready, you could miss out on serious buyers.

Fix: Keep your home “show-ready” by cleaning regularly, storing away clutter, and having a plan for quick tidy-ups before showings.

7. Ignoring Marketing Opportunities

Simply listing your home on MLS isn’t enough. Effective marketing reaches buyers where they are, online and in person.

Fix: Work with a REALTOR® who uses a multi-channel approach, including MLS, social media, virtual tours, email marketing, and open houses in Saint John and surrounding areas. Don’t forget to be open to your REALTOR® creating fun videos and jumping on trends; it’s a great way to get more eyes on your home.

8. Getting Too Emotional

Selling a home is emotional, especially if you’ve lived there for years. But emotional attachment can lead to poor decisions, like rejecting fair offers or taking negotiations personally.

Fix: Focus on the financial and practical side of the sale. Trust your REALTOR® to guide you through offers and negotiations objectively. You hired your REALTOR® to be an objective professional in this transaction, let them help you!

9. Not Disclosing Issues

Hiding problems like water damage or electrical issues may seem like a shortcut, but they’ll likely surface during the inspection. This can kill the deal or lead to costly repairs later.

Fix: Be upfront about your home’s condition. Buyers appreciate honesty, and transparency builds trust.

10. Choosing the Wrong REALTOR®

Not all REALTORS® are the same. Choosing someone without local experience in Saint John, Rothesay, or Quispamsis can lead to poor pricing, weak marketing, and missed opportunities.

Fix: Look for a REALTOR® who knows the Saint John market, has a strong marketing strategy, and communicates clearly. The right agent can make the difference between a stressful sale and a smooth, successful one.

Selling your home in Saint John doesn’t have to be stressful, as long as you avoid these common mistakes. From pricing too high to skipping staging, each misstep can cost you time and money. The good news is that with the right preparation and the guidance of an experienced REALTOR®, you can set yourself up for success.

👉 Have you sold a home recently in Saint John or the surrounding areas? What challenges did you face, and what advice would you give to other sellers? Share your thoughts in the comments below. I’d love to hear your story!