Thinking about moving to Saint John, New Brunswick? You’re not alone. More and more families, professionals, and retirees are discovering this Maritime gem, drawn by its affordable housing, coastal beauty, and strong sense of community. As Atlantic Canada’s first incorporated city, Saint John offers a unique mix of history and modern living.

Whether you’re relocating from another province or moving across town, this guide will walk you through what life in Saint John looks like, from the real estate market to lifestyle, schools, and the local economy.

Why Move to Saint John?

Saint John is the only city on the Bay of Fundy, famous for the world’s highest tides. But beyond its natural wonders, it’s an increasingly attractive place to live for several reasons:

• Affordability: Compared to major Canadian cities, the cost of living in Saint John is significantly lower.

• Community Feel: Despite being a city, Saint John offers a small-town atmosphere with welcoming neighbourhoods.

• Location: With easy access to Moncton, Fredericton, and the U.S. border, it’s a convenient hub.

• Lifestyle: Residents enjoy beaches, trails, art galleries, and thriving local restaurants, all without long commutes.

Saint John Real Estate Market

Housing Affordability

One of the biggest draws for newcomers is the Saint John real estate market. Home prices here remain among the most affordable in Canada, making homeownership achievable for many first-time buyers.

• Types of homes: Buyers will find everything from heritage homes in Uptown to modern builds in Millidgeville, to family-friendly properties in East and West Saint John.

• Price range: Compared to cities like Toronto or Vancouver, the average price of a home in Saint John is often less than half, making it a top choice for relocation.

• Rental market: Affordable rentals are available, though demand is increasing as more people move to the region.

Neighbourhoods to Consider

• Uptown Saint John: Historic charm, walkable streets, and vibrant restaurants. Perfect for professionals and young couples.

• Millidgeville: A mix of new and established homes, with easy access to hospitals and schools.

• East & West Saint John: Family-friendly with affordable options and great access to shopping.

• Suburbs like Quispamsis & Rothesay: Just outside Saint John, offering larger homes, excellent schools, and strong community spirit.

Employment & Economy

Relocating often comes with job considerations. Saint John’s economy is diverse and growing.

• Industries: Healthcare, manufacturing, energy, shipping, and technology are key drivers.

• Employers: Companies like J.D. Irving, Irving Oil, Port Saint John, and Horizon Health Network are major employers.

• Remote work: With the rise of flexible work, many professionals are choosing Saint John for its affordability while working for employers across Canada.

Education & Schools

Families relocating to Saint John have a range of schooling options.

• Public schools: Managed under the Anglophone South School District, offering both English and French immersion programs.

• Private options: Private schools located in nearby Rothesay, including Rothesay Netherwood School.

• Post-secondary: The University of New Brunswick (Saint John campus) and New Brunswick Community College provide strong higher education options.

Lifestyle & Things to Do

Moving to Saint John isn’t just about affordability; it’s about lifestyle.

Outdoor Recreation

• Beaches like Mispec and New River Beach are nearby.

• Rockwood Park offers trails, lakes, and activities right in the city.

• Boating, kayaking, and fishing are popular along the Kennebecasis River and the Bay of Fundy.

Arts & Culture

• Saint John boasts a growing arts scene with galleries, live music, and theatre.

• Uptown is home to local boutiques, restaurants, and coffee shops.

• Seasonal events like Area 506 Festival and the Uptown Sparkle bring the community together.

• Can’t forget about the Imperial Theatre; a show here is a must-see.

Food & Dining

From fresh seafood to cozy pubs, Saint John offers a mix of local favourites and international cuisine. Uptown is especially known for its growing culinary scene.

Moving Tips for Newcomers

Get Pre-Approved Early

If you’re planning to buy, securing mortgage pre-approval helps you compete in a busy market.

Connect with a Local REALTOR®

The Saint John market has its own unique trends and opportunities. A local expert helps you find the right neighbourhood and property.

Explore Before You Buy

Spend time in different areas, Uptown, East, West, Millidgeville, Rothesay, and Quispamsis, to see which best fits your lifestyle.

Future Outlook for Saint John

With more Canadians seeking affordability and work-life balance, Saint John is set for steady growth. Housing demand is expected to rise as relocation to New Brunswick increases, meaning now is a great time to consider moving here.

For sellers, this demand helps ensure strong resale value. For buyers, Saint John offers an incredible opportunity to own a home in a community with a bright future.

Conclusion

Relocating to Saint John, NB, means more than just moving to a new city; it’s embracing a lifestyle built around affordability, community, and natural beauty. With a strong real estate market, diverse neighbourhoods, and a welcoming atmosphere, it’s no surprise that Saint John is becoming one of Atlantic Canada’s most sought-after destinations.

👉 Are you thinking about moving to Saint John? Drop your questions or share your story in the comments. I’d love to hear what excites you most about living here!

Selling a home in Saint John, Rothesay, or Quispamsis can be exciting, but also stressful. In a competitive market, first impressions matter more than ever. One of the easiest ways to increase your home’s appeal is staging it properly. Proper staging helps buyers envision themselves living in your space, often resulting in faster sales and higher offers.

Whether you’re preparing your first listing or upgrading your current property, these home staging tips for Saint John sellers can make a real difference.

1. Declutter and Depersonalize

Before buyers walk in, make sure your home is clean, organized, and free of personal items.

• Remove family photos and personal memorabilia to let buyers picture themselves in your home.

• Clear countertops and surfaces to make spaces feel bigger and brighter.

• Organize closets and storage spaces — buyers often peek inside to see how much storage is available.

Tip: Rent a storage unit for items you want to keep but don’t need for daily life during the sale.

2. Maximize Curb Appeal

First impressions start at the front door. Curb appeal matters because buyers begin forming opinions before they even step inside.

• Freshen up landscaping: Mow the lawn, trim bushes, and plant seasonal flowers.

• Paint or clean the front door: A welcoming entrance sets the tone.

• Check the exterior: Clean windows, gutters, and driveways to make your home look well-maintained.

Even small improvements outside can influence buyers’ perception of the entire property.

3. Highlight Key Spaces

Certain rooms sell homes faster — kitchens, living areas, and bathrooms. Make them shine:

• Kitchen: Clear clutter, update lighting, and consider minor upgrades like new cabinet handles or faucets.

• Living spaces: Arrange furniture to create open, inviting areas. Use neutral colours and add fresh pillows or throws for warmth.

• Bathrooms: Make sure they are sparkling clean, add fresh towels, and consider new shower curtains or rugs.

Professional staging or photography can help highlight these spaces in your listing as well.

4. Neutralize and Brighten

Buyers tend to prefer neutral palettes. Bold or personalized colours can distract them from imagining themselves in the home.

• Paint in neutral tones like soft grays, beiges, or whites.

• Increase natural light: Open curtains and blinds, clean windows, and add lamps where needed.

• Use mirrors strategically: Mirrors reflect light and make spaces feel larger.

A bright, neutral home feels clean, modern, and move-in ready — exactly what buyers want.

5. Add Inviting Touches

Small details can make a big impact on buyers’ emotions.

• Aromatic appeal: Light a mild, pleasant candle or bake cookies before an open house. Studies show scent affects buyer perception.

• Fresh flowers or plants: Add life and colour to spaces.

• Soft textiles: Throw blankets and plush towels can make rooms feel cozy and welcoming.

These subtle touches make buyers feel at home immediately, helping them connect emotionally with your property.

Bonus Tip: Hire a Local Saint John REALTOR®

While staging can do wonders, working with a local Saint John REALTOR® can amplify your success. They know what buyers in Rothesay, Quispamsis, and Saint John are looking for and can recommend small changes to maximize offers.

A REALTOR® can also:

• Arrange professional photography and virtual tours

• Promote your home across multiple platforms

• Guide you on a pricing strategy to attract competitive offers

Staging your home is about more than aesthetics; it’s about creating an emotional connection for buyers. By decluttering, maximizing curb appeal, highlighting key spaces, neutralizing colours, and adding inviting touches, you can make your Saint John home irresistible.

Even small investments in staging often pay off in faster sales and higher offers.

👉 Are you planning to sell your home in Saint John or the surrounding areas? Share your thoughts or questions in the comments below. I’d love to hear about your home-selling journey!

Buying your first home is a milestone, one filled with excitement, nerves, and endless questions. If you’re considering buying a home in Saint John, New Brunswick, you’ve chosen one of the most affordable and welcoming cities in Canada. But even in a city as charming and accessible as Saint John, the process can feel overwhelming without the right guidance.

This first-time buyer’s guide to Saint John real estate is designed to walk you through every step: from saving for a down payment, to securing financing, to finally holding the keys to your new home. Whether you’re relocating from another city or already renting in Saint John, this post will give you the insights, tips, and confidence you need to succeed.

Why Choose Saint John for Your First Home?

Affordability Compared to Other Cities

When people think of buying a home in Canada, cities like Toronto or Vancouver often come to mind. But the reality is that the cost of living in those markets is out of reach for many first-time buyers. In contrast, Saint John real estate offers some of the most affordable homes in the country, giving buyers a realistic path to ownership.

Strong Community & Lifestyle

Saint John isn’t just affordable; it’s liveable. You’ll find:

• Short commutes across the city

• Access to beaches, parks, and trails

• A growing arts, food, and cultural scene

• Safe, family-friendly neighbourhoods

For first-time buyers, that means you don’t have to compromise lifestyle for affordability — in Saint John, you can have both.

Step 1: Understanding Your Budget

Saving for a Down Payment

The first step for any first-time buyer is figuring out what you can afford. In New Brunswick, the minimum down payment starts at 5% of the purchase price. That means if you’re buying a $250,000 home in Saint John, you’ll need at least $12,500 as a down payment.

Tip: Many buyers use the First-Time Home Buyer’s Incentive or RRSP Home Buyers’ Plan to help. Speak with a financial advisor or mortgage specialist in Saint John to explore your options.

Calculating Closing Costs

Beyond the down payment, you’ll also need to budget for:

• Legal fees

• Home inspection

• Appraisal (if required)

• Land transfer tax (in New Brunswick, this is 1% of the purchase price)

These costs often add up to 2–4% of the purchase price, so factor them in early.

Step 2: Getting Pre-Approved for a Mortgage

Before you start looking at homes for sale in Saint John, get a mortgage pre-approval. This not only gives you a clear price range, but also shows sellers you’re serious.

Benefits of Pre-Approval

• Locks in an interest rate for up to 120 days

• Helps you shop with confidence

• Makes your offer stronger in competitive markets

Local mortgage brokers in Saint John can connect you with multiple lenders and find the best fit for your situation. Don’t know who to reach out to? I’ve got a list of great Mortgage Brokers that I know have your best interests at heart.

Step 3: Choosing the Right Neighbourhood

Saint John offers a variety of neighbourhoods, each with its own vibe. As a first-time buyer, think about what’s most important: commute, schools, lifestyle, or affordability.

• Uptown: Historic homes, walkable lifestyle, close to restaurants and culture.

• Millidgeville: Family-friendly, newer homes, near UNB and the Regional Hospital.

• East Side: Affordable homes, lots of shopping, great for families.

• West Side: Larger properties, more green space, quieter lifestyle.

• Nearby towns (Quispamsis, Rothesay, Grand Bay-Westfield): Great schools, suburban feel, still within commuting distance.

Each area offers unique opportunities for first-time buyers in Saint John real estate.

Step 4: Working with a Saint John REALTOR®

A local REALTOR® is your best ally when buying your first home. Here’s why:

• They know neighbourhoods, price trends, and upcoming listings.

• They’ll guide you through the offer process, which can be intimidating at first.

• They connect you with trusted inspectors, lawyers, and mortgage specialists.

Tip: Choose a REALTOR® who understands first-time buyers and can explain the process step by step without overwhelming you.

Step 5: The Home Search

This is the exciting part, but also where many first-time buyers get overwhelmed.

Tips for House Hunting in Saint John

• Make a list of must-haves vs. nice-to-haves. For example, you might need three bedrooms but prefer a finished basement.

• Attend open houses. They’re a great way to explore homes and neighbourhoods.

• Act quickly on good listings. While Saint John is more affordable than many cities, demand has increased, and the best homes can move fast.

Step 6: Making an Offer

Once you’ve found the home you love, your REALTOR® will help you make an offer.

Conditions to Include

• Financing: Protects you if the mortgage doesn’t finalize.

• Inspection: Ensures there are no major hidden issues.

• Sale of Current Home (if applicable): For those moving from another property.

In Saint John, multiple offers are becoming more common, so having pre-approval and flexible conditions can make your offer stronger.

Step 7: The Closing Process

After your offer is accepted, there are still a few steps before move-in day:

• Home inspection

• Finalizing mortgage

• Lawyer review and paperwork

• Paying land transfer tax and closing costs

Your REALTOR® and lawyer will keep you on track to make sure nothing is missed.

Common Challenges for First-Time Buyers in Saint John

Fear of Overpaying

With rising demand, buyers sometimes worry about paying too much. The key is relying on your REALTOR® to provide a Comparative Market Analysis (CMA) to make sure you’re paying fair market value.

Limited Inventory

While Saint John has more options than many Canadian cities, certain price ranges (especially entry-level homes under $300,000) can move quickly. Being prepared with pre-approval helps you compete.

Balancing Wants vs. Budget

It’s normal to dream big, but first-time buyers should focus on finding a solid, affordable home that fits their lifestyle — upgrades can always come later.

The Future of First-Time Homeownership in Saint John

The outlook for first-time buyers in Saint John remains positive. With continued affordability, strong community development, and job opportunities, more young families and professionals are choosing to settle here.

At the same time, increased demand means prices are rising slowly but steadily. That makes now an excellent time to buy before values climb further.

Becoming a homeowner in Saint John is one of the most rewarding steps you’ll take — and it’s more attainable here than in many parts of Canada. From setting your budget to exploring neighbourhoods to finally making an offer, the journey can feel complex, but with the right guidance, it’s exciting and empowering.

If you’re a first-time buyer in Saint John real estate, know that you’re not alone. With careful planning and support from a trusted REALTOR®, you can find the perfect home that fits both your lifestyle and your budget.

👉 Have questions about buying your first home in Saint John? Drop them in the comments below — I’d love to hear what’s on your mind and help guide you on your homeownership journey.

When people think of moving across Canada, one of the first questions they ask is: “What’s the cost of living like?”

If you’ve been considering a move to Saint John, New Brunswick, you may have already heard that the region offers some of the most affordable housing in the country. But the cost of living goes beyond real estate; it includes groceries, transportation, healthcare, utilities, and lifestyle choices.

This guide compares Saint John’s cost of living to major Canadian cities in 2025, helping you understand what life (and your budget) could look like if you relocate here.

1. Housing Costs: Saint John vs. The Rest of Canada

Housing is usually the biggest factor when comparing cities.

• Saint John continues to offer some of the most affordable real estate in Canada. In 2025, the average home price in Saint John hovers around $350,000, depending on location and size.

• Compare that to:

  • Toronto: ~$1M average

  • Vancouver: ~$1.2M average

  • Calgary: ~$700,000 average

  • Halifax: ~$580,000 average

👉 A home in Saint John can cost three to four times less than in major metropolitan markets.

For renters, the difference is just as striking:

• Saint John: 1-bedroom ~$1,200/month

• Toronto: 1-bedroom ~$2,400/month

• Vancouver: 1-bedroom ~$2,300/month

• Calgary: 1-bedroom ~$1,700/month

• Halifax: 1-bedroom ~$1,800/month

Takeaway: Housing affordability is Saint John’s biggest advantage. Buyers can often enter the market here for what amounts to a down payment in larger cities.

2. Utilities & Internet

Utilities in Saint John are generally slightly lower than the national average, especially with widespread adoption of heat pumps for efficiency.

• Saint John: ~$220/month for electricity, heating, cooling, water, and garbage

• Toronto/Vancouver: ~$250–$300/month

• Calgary: ~$250/month

• Halifax: ~$240/month

Internet services are similar across Canada, averaging $90–$120/month, with Saint John sitting on the lower end.

Takeaway: Utility savings aren’t as dramatic as housing, but every bit adds up, especially in New Brunswick’s four-season climate.

3. Transportation Costs

Transportation can vary widely depending on lifestyle.

• Public Transit: Saint John Transit is affordable, but not as extensive as Toronto’s TTC or Vancouver’s SkyTrain.

  • Monthly pass in Saint John: ~$85

  • Toronto: ~$156

  • Vancouver: ~$120–$150

  • Calgary: ~$115

  • Halifax: ~$82

• Car Ownership: Many Saint John residents rely on cars since public transit is limited. Gas prices in New Brunswick are typically lower than in Vancouver and Toronto, closer to Alberta levels. Insurance is also more affordable.

• Parking: Huge savings in Saint John. Uptown parking passes average $150/month, compared to $250–$400 in Toronto or Vancouver.

Takeaway: If you drive, Saint John is cost-effective. If you rely heavily on transit, bigger cities may provide more convenience but at a bit higher price.

4. Groceries & Dining

Groceries across Canada are affected by inflation and shipping costs. Saint John is similar to other cities in central Canada because many goods are imported but a lower rate than in Vancouver.

• Monthly grocery bill for a family of four:

  • Saint John: ~$1,100

  • Toronto: ~$1,200

  • Vancouver: ~$1,250

  • Calgary: ~$1,100

  • Halifax: ~$1,150

Dining out:

• Saint John: Casual meal ~$18–$20, mid-range dinner for two ~$70

• Toronto/Vancouver: Casual meal ~$25–$28, mid-range dinner for two ~$100+

• Calgary: ~$22 casual, ~$80 dinner

• Halifax: ~$20 casual, ~$75 dinner

Takeaway: Saint John’s grocery costs are similar to those in big cities, but dining out is cheaper, making it easier to enjoy restaurants without straining the budget.

5. Healthcare & Childcare

• Healthcare: New Brunswick follows the Canadian standard of publicly funded healthcare. Prescription drugs, dental, and vision are extra (often through private insurance). Costs are consistent across provinces.

• Childcare: This is where New Brunswick shines.

  • Average daycare in Saint John: ~$850/month

  • Toronto: ~$1,600–$2,000/month

  • Vancouver: ~$1,400–$1,800/month

  • Calgary: ~$1,200/month

  • Halifax: ~$1,000–$1,200/month

Takeaway: Families relocating to Saint John often save annually on childcare alone. With an introduction of afforable daycare as well as government assisted dental care, people moving to New Brunswick are able to gain these benefits if needed. 

6. Entertainment & Lifestyle

Saint John offers a slower-paced, coastal lifestyle with a strong sense of community.

• Gym Membership: ~$60/month in Saint John vs. $80–$100 in Toronto/Vancouver.

• Theatre Tickets: Local shows ~$25–$40, compared to $100+ for major productions in Toronto.

• Sports & Recreation: Access to Fundy trails, beaches, and hiking is free or low-cost compared to big city attractions.

Takeaway: While entertainment options may be smaller in scale, they are more affordable and family-friendly.

7. Taxes & Insurance

• Property Taxes: Saint John’s rates are high, but depend on the municipality; living outside of the city in the suburbs will lower your tax bill on average. Property tax bills are usually much lower than in Toronto or Vancouver because of the lower home values.

• Car Insurance: New Brunswick averages $1,000/year, compared to Ontario (~$1,700) and B.C. (~$1,800).

Takeaway: Lower insurance and property taxes further reduce living costs in Saint John.

8. Quality of Life Trade-Offs

Cost of living isn’t just about dollars; it’s about lifestyle.

• Saint John offers:

  • Affordable housing

  • Oceanfront access and outdoor recreation

  • Smaller community feel

  • Less congestion and commute times

• Bigger cities offer:

  • Broader job markets

  • Extensive public transit

  • More nightlife, restaurants, and cultural diversity

The decision often comes down to priorities: affordability and lifestyle balance in Saint John vs. career and cultural opportunities in larger cities.

The cost of living in Saint John, NB, is significantly lower than in Toronto, Vancouver, Calgary, or Halifax, especially when it comes to housing, childcare, and daily lifestyle expenses.

If you’re relocating, Saint John offers a rare opportunity: you can enjoy homeownership, ocean views, and a slower pace of life without the financial strain of Canada’s major urban markets.

👉 Thinking about moving to Saint John? Reach out to learn about neighbourhoods, schools, and what life is really like here on the East Coast.

One of the first questions anyone asks when moving to a new city is: “Which neighborhood should I live in?”

If you’re considering a move to Saint John, New Brunswick, you’ve probably already discovered how affordable the real estate market is compared to the rest of Canada. But affordability is just one factor. Choosing the right neighbourhood also comes down to your lifestyle:

• Families want safety, good schools, and parks.

• Retirees often look for peace, accessibility, and a strong sense of community.

• Young professionals may want walkability, trendy spots, and proximity to downtown.

In this guide, we’ll explore the best neighbourhoods in Saint John for families, retirees, and young professionals — helping you picture life in Canada’s historic port city.

1. Understanding Saint John’s Layout

Before diving into neighbourhoods, it helps to understand the city’s structure. Saint John sits on the Bay of Fundy, famous for the world’s highest tides. The city is made up of diverse districts, each with its own character:

• Uptown – The historic downtown core with restaurants, shops, and heritage architecture.

• West Side – A mix of established neighbourhoods and newer developments, close to the beach and highway access.

• East Side – Known for shopping, family-friendly subdivisions, and schools.

• North End – A blend of up-and-coming areas and established communities.

• Outlying Suburbs – Quispamsis, Rothesay, Grand Bay-Westfield, and Hampton, which offer a more suburban lifestyle.

With that context, let’s dive into the best places to live in Saint John depending on your stage of life.

2. Best Neighbourhoods for Families

Families moving to Saint John often prioritize affordable homes, safe streets, quality schools, and easy access to parks and activities. Here are some top picks:

East Saint John (Forest Hills & Lakewood Heights)

• Why families love it:

  • Access to great schools such as Lakewood Heights and Forest Hills School.

  • Spacious homes with yards for kids to play.

  • Close to malls, grocery stores, and sports facilities.

• Lifestyle vibe: Suburban with everything families need within a short drive.

Millidgeville

• Why families love it:

  • Close to UNB Saint John campus and Saint John Regional Hospital.

  • Excellent mix of waterfront properties, townhouses, and family homes.

  • Parks, yacht clubs, and easy access to nature.

• Lifestyle vibe: Upscale, family-friendly, with a mix of professionals and established residents.

Quispamsis & Rothesay (Suburbs)

• Why families love it:

  • Highly ranked schools, including Rothesay High and Quispamsis Middle.

  • Strong sense of community with family-oriented events and recreation.

  • Access to the Kennebecasis River for boating, swimming, and skating in winter.

• Lifestyle vibe: Safe, suburban, and ideal for families looking for more space.

Family Takeaway: Families moving from larger Canadian cities are often shocked at the size of homes they can afford in these neighbourhoods, plus the community feel is a major draw.

3. Best Neighbourhoods for Retirees

Retirees moving to Saint John often want peace, convenience, healthcare access, and a slower pace of life. These neighbourhoods stand out:

West Saint John (Greendale & Fundy Heights)

• Why retirees love it:

  • Affordable single-level homes and bungalows.

  • Proximity to Irving Nature Park and Bay of Fundy beaches.

  • Short drive to uptown for shopping and services.

• Lifestyle vibe: Relaxed coastal living with easy access to nature.

Grand Bay-Westfield

• Why retirees love it:

  • Quiet suburban community along the Saint John River.

  • Mix of single-family homes and condos.

  • Community feel with farmers’ markets, local shops, and a slower pace.

• Lifestyle vibe: Perfect for retirees looking for space, safety, and charm without being too far from the city.

Uptown (Heritage Condos & Apartments)

• Why retirees love it:

  • Low-maintenance condos with character in restored heritage buildings.

  • Walkable access to restaurants, arts, and healthcare.

  • Strong sense of community among condo residents.

• Lifestyle vibe: Vibrant but relaxed — perfect for retirees who want activity without the hassle of a house.

Retiree Takeaway: Many retirees choose Saint John for its affordability and healthcare access, while still enjoying coastal scenery and a welcoming community.

4. Best Neighbourhoods for Young Professionals

Young professionals often look for walkability, nightlife, trendy areas, and affordable housing. Saint John offers several great options:

Uptown (Core)

• Why young professionals love it:

  • Walkable to offices, shops, pubs, and restaurants.

  • Beautiful historic buildings converted into lofts and condos.

  • Thriving arts and cultural scene.

• Lifestyle vibe: Lively, social, and convenient — like a small-scale Halifax or Montreal.

Millidgeville (Urban-Suburban Mix)

• Why young professionals love it:

  • Close to the hospital, university, and tech companies.

  • Modern townhouses and condos are available.

  • Quick access to kayaking, boating, and outdoor fitness.

• Lifestyle vibe: Professional and active, with a mix of students, healthcare workers, and young families.

North End (Crescent Valley & Portland Place)

• Why young professionals love it:

  • Up-and-coming neighbourhoods with more affordable housing.

  • Community initiatives and growing local businesses.

  • Close to Uptown without the higher price tag.

• Lifestyle vibe: Trendy, evolving, and budget-friendly.

Young Professional Takeaway: Uptown is the clear hotspot, but Millidgeville offers a balance of modern living with access to both work and play.

5. Comparing Neighbourhoods at a Glance

Here’s a quick breakdown for clarity:

6. Real Estate Prices by Area (2025 Snapshot)

• Uptown condos: ~$220,000–$350,000

• Millidgeville houses: ~$400,000–$600,000

• East Saint John family homes: ~$280,000–$350,000

• West Side bungalows: ~$250,000–$320,000

• Quispamsis/Rothesay: ~$400,000–$650,000

• Grand Bay-Westfield: ~$300,000–$450,000

👉 Compared to Toronto or Vancouver, where condos alone average $700,000–$1M, Saint John’s affordability is undeniable.

7. Lifestyle Considerations Beyond Price

When choosing a neighbourhood, think about:

• Commute Times: Most Saint John commutes are under 20 minutes, even from the suburbs.

• Healthcare Access: Living near Saint John Regional Hospital (Millidgeville/Uptown) is a plus for retirees.

• Outdoor Lifestyle: Love the ocean? Consider West Saint John. Prefer river life? Quispamsis or Grand Bay.

• Community Vibe: Uptown for arts and culture, suburbs for family events, West Side for coastal peace.

Saint John offers a neighbourhood for every stage of life — whether you’re raising a family, enjoying retirement, or starting your professional journey.

• Families will thrive in East Saint John, Millidgeville, and the suburbs of Quispamsis and Rothesay.

• Retirees will love the West Side, Grand Bay-Westfield, or Uptown’s walkable condos.

• Young professionals will feel right at home in Uptown, Millidgeville, or the growing North End.

With its affordable housing, coastal beauty, and welcoming community, Saint John is a city where you don’t have to sacrifice lifestyle for affordability.

👉 Thinking of moving here? Reach out today to explore which neighbourhood fits your lifestyle best.

Selling your home in Saint John, Rothesay, Quispamsis, or Grand Bay-Westfield is one of the biggest financial transactions you’ll make. While it’s exciting to move on to a new chapter, the process can also be overwhelming. Many sellers unknowingly make mistakes that cost them both time and money.

If you’re preparing to put your home on the market, this guide will help you avoid the top 10 mistakes sellers make in Saint John real estate, and how to ensure your sale goes smoothly.

1. Overpricing Your Home

It’s tempting to list your home for the highest possible price, but overpricing can backfire. In Saint John’s market, overpriced homes often sit unsold, forcing sellers to drop the price later, which can make buyers suspicious.

Tip: Work with a local REALTOR® who can provide a Comparative Market Analysis (CMA) to set a competitive, realistic price from the start. Remember, the list price isn’t what your home is valued at; it’s a strategy.

2. Neglecting Curb Appeal

First impressions matter. If buyers aren’t impressed when they pull up to your property, they may not even want to see the inside.

Fix: Invest in landscaping, fresh paint for the front door, and clean exterior details. A tidy, welcoming exterior signals that your home has been well cared for.

3. Skipping Home Repairs

Small issues like leaky faucets, squeaky doors, or chipped paint can make buyers think your home hasn’t been maintained. These problems can also show up during inspections, potentially delaying or derailing the sale.

Fix: Tackle minor repairs before listing. A well-maintained home reassures buyers and keeps negotiations smoother.

4. Poor Staging or No Staging at All

A cluttered, dark, or overly personalized home can make it hard for buyers to imagine themselves living there. Staging highlights your home’s strengths and minimizes its weaknesses.

Fix: Declutter, depersonalize, and consider professional staging or at least strategic furniture placement. Neutral tones and bright lighting work best in Saint John homes.

5. Using Low-Quality Photos

Most buyers in Saint John begin their search online. If your listing photos are dark, blurry, or poorly framed, your home may not even make their “must-see” list.

Fix: High-quality photos can dramatically increase your home’s online appeal and show off its best features.

6. Being Unprepared for Showings

Last-minute showings are common in today’s market. If your home isn’t clean or ready, you could miss out on serious buyers.

Fix: Keep your home “show-ready” by cleaning regularly, storing away clutter, and having a plan for quick tidy-ups before showings.

7. Ignoring Marketing Opportunities

Simply listing your home on MLS isn’t enough. Effective marketing reaches buyers where they are, online and in person.

Fix: Work with a REALTOR® who uses a multi-channel approach, including MLS, social media, virtual tours, email marketing, and open houses in Saint John and surrounding areas. Don’t forget to be open to your REALTOR® creating fun videos and jumping on trends; it’s a great way to get more eyes on your home.

8. Getting Too Emotional

Selling a home is emotional, especially if you’ve lived there for years. But emotional attachment can lead to poor decisions, like rejecting fair offers or taking negotiations personally.

Fix: Focus on the financial and practical side of the sale. Trust your REALTOR® to guide you through offers and negotiations objectively. You hired your REALTOR® to be an objective professional in this transaction, let them help you!

9. Not Disclosing Issues

Hiding problems like water damage or electrical issues may seem like a shortcut, but they’ll likely surface during the inspection. This can kill the deal or lead to costly repairs later.

Fix: Be upfront about your home’s condition. Buyers appreciate honesty, and transparency builds trust.

10. Choosing the Wrong REALTOR®

Not all REALTORS® are the same. Choosing someone without local experience in Saint John, Rothesay, or Quispamsis can lead to poor pricing, weak marketing, and missed opportunities.

Fix: Look for a REALTOR® who knows the Saint John market, has a strong marketing strategy, and communicates clearly. The right agent can make the difference between a stressful sale and a smooth, successful one.

Selling your home in Saint John doesn’t have to be stressful, as long as you avoid these common mistakes. From pricing too high to skipping staging, each misstep can cost you time and money. The good news is that with the right preparation and the guidance of an experienced REALTOR®, you can set yourself up for success.

👉 Have you sold a home recently in Saint John or the surrounding areas? What challenges did you face, and what advice would you give to other sellers? Share your thoughts in the comments below. I’d love to hear your story!